THIS IS JONY IVE AND MARC NEWSON’S LEICA M CAMERA FOR (RED)…AFTER 2,149 HOURS AND 561 ITERATIONS
Founded in 2006 by Bono and Bobby Shriver to engage the private sector in raising both awareness and funds to help eliminate global diseases such as AIDS, (RED) has been a popular fundraising model that allows companies to offer unique products within their own brand that also help support the initiative. It would take a lot to get Jony Ive out of 1 Infinite Loop but it looks like (RED) and Leica have pulled it off and along with Marc Newson, the two have created a futuristic take on the Leica M that is expected to raise as much as $6 million USD. Let’s take a look.
Featuring a full-format CMOS sensor, high-performance processor and a Leica APO0 Summicron M 50mm f/2 ASPH lens, the limited edition (RED) camera is the perfect blend of Ive and Newson’s individual styles. While the heavy presence of immaculately-machined aluminum brings to mind many an Apple product, the overall form has a playful futuristic character that brings to mind plenty of Newson’s own products. The camera is the culmination of 2,149 hours of work by 55 engineers on almost 1,000 parts and 561 different design iterations.