-Apple Logo Dissected
You fools ready for that iPhone 5? Well here’s a cool break down of the apple logo suggesting that it owe its perfect proportions to the principals of the golden ratio as well as some history about the apple logo to keep you distracted from wearing out the refresh button in your browser.
In 1976 Steve Jobs commissioned graphic designer Rob Janoff to come up with something a little bit more modern compared to Apples first logo. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history.
According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company.
As for the rainbow stripes of the logo, Steve Jobs is rumored to have insisted on using a colorful logo as a means to “humanize” the company. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that he wanted to have green at the top “because that’s where the leaf was.”
The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago.
image via: iainclaridge
history via: edibleapple